WORK
Formula Marketing implemented a comprehensive strategy designed to drive both immediate impact and long-term scalability.
Key initiatives included:
Brand Repositioning
We refined Greystone’s identity to honor its legacy while elevating its perception for modern diners—positioning it as a classic steakhouse with renewed relevance for business dinners, special occasions, and destination dining.
Digital & Local Optimization
We rebuilt Greystone’s digital presence with a strong focus on SEO and local search, ensuring the restaurant dominated high-intent searches related to steakhouses, business dining, and Gaslamp experiences.
Performance-Driven Marketing Systems
Paid media, content strategy, and conversion optimization were aligned to drive consistent traffic, reservations, and higher-value bookings.
Experience-Led Storytelling
Messaging and visuals were designed to highlight Greystone’s history, atmosphere, and role as a cornerstone of the Gaslamp dining scene.
