About Formula Marketing

Who We Are

Formula Marketing Agency specializes in driving success for businesses in the hospitality industry, with a primary focus on hotels, bars, and restaurants. Our dynamic approach is rooted in crafting innovative marketing strategies tailored to elevate your brand and captivate your target audience.


With a seasoned team of professionals, Formula takes pride in its expertise in hospitality marketing. We understand the unique challenges and opportunities within the industry, allowing us to deliver targeted solutions that resonate with your clientele. Whether you’re aiming to enhance your online presence, optimize digital marketing efforts, or refine public relations strategies, Formula is committed to propelling your business forward.


Our agency goes beyond conventional marketing practices, delving into the intricacies of the hospitality sector. We recognize the importance of creating a compelling narrative that sets your establishment apart. From creating engaging content to leveraging the latest digital trends, Formula Marketing Agency is dedicated to ensuring your brand receives the attention it deserves.


Partner with Formula for a personalized and results-driven approach to hospitality marketing. We’re passionate about helping hotels, bars, and restaurants thrive in a competitive landscape, providing the formula for success in an ever-evolving market.

petco park

Sara Arjmand

Founder & CEO, Formula Marketing

Following her graduation from the University of San Diego with a degree in Business Administration and a minor in Marketing, Sara Arjmand embarked on a journey that would revolutionize the marketing and hospitality sectors in Southern California. As the CEO of Formula Marketing, Sara has channeled over 13 years of deep involvement with the Gaslamp association and her service on the special event committee’s board to craft targeted marketing strategies. Her entrepreneurial flair is evident in her founding of Formula Marketing SD, dedicated to elevating the hospitality industry, and DowFin Insurance Agency, initially aiding college students and now serving small business insurance needs.


Navigating challenges with remarkable resilience, Sara’s leadership transformed Osetra Seafood & Steaks during the 2008 financial crisis, increasing its sales by a staggering 45%. Her strategic insights further revitalized Greystone Prime Steakhouse & Seafood, turning it into an award-winning dining destination, and she later spearheaded the brand creation of Butchers Cut Steakhouse. Beyond her business achievements, Sara is passionate about making a societal impact. She’s in the process of establishing a nonprofit, dedicated to assisting women in transition, fostering a community of support, empathy, and empowerment. At Formula Marketing, Sara ensures a hands-on approach, nurturing close-knit relationships with all clients, a testament to her dedication and commitment.


Why Formula?

Our unique formula and all-encompassing services set us apart from any other marketing agency. Unlike other companies, we are a one-stop-shop that creates so much more than just an online presence. Specializing in all things digital marketing, we are able to create a brand that drives revenue using all platforms. Our highly experienced team and data-driven techniques will generate more parties, reservations, and dollars for your business. Our transparent Results Lab, allows you to see the revenue we produce. This straightforward platform is the first of its kind to show you how your business is growing right at your fingertips.

In the costly startup process, many businesses fail to see the value in a competitive marketing strategy and therefore make the critical mistake of putting marketing on the back burner. Now more than ever, marketing is an essential part of any business’ long-term success. The occasional event, Instagram post, or press article definitely won’t cut it in the tumultuous times we’re currently living in. Here at Formula, we know that a business’ success requires consistent efforts using the best out of the box thinking and marketing strategies to reach the largest possible audience. Let us create the formula for the evolution of your business!


PPC award
PPC award
PPC award
PPC award
PPC award
PPC award