With Mask Mandates Coming Back and New Outdoor Patio Requirements Creating Extra Expenses, How Will Restaurants Overcome This Obstacle?

2020 was a game changer for businesses all around the world, with the Coronavirus shutting down more than 100,000 restaurants and bars in the United States alone. San Diego county, home to some of the most popular and bustling businesses, took a hard hit with these turns of events. After finally seeing a light at the end of the tunnel in 2021, the restaurant industry is still dealing with the mess created from these changes.

Commended marketing specialist Sara Arjmand founded Formula Marketing – San Diego’s now Top Hospitality Marketing Agency in 2022 – and has hopes of recovering the restaurant and hospitality industry through marketing and public relations. With multiple setbacks occurring throughout the past two years: mask mandates, proof of vaccination and capacity limits…businesses have been trying to maneuver around these obstacles but have been unsuccessful at times. Sara has decided to step in and rebuild San Diego’s once thriving community, and turn it into something even better.

Formula has been infamous for their impact on San Diego’s hospitality and restaurant businesses not only during the Covid-19 pandemic, but for the past fourteen years. Formula has an unparalleled history of success for San Diego businesses, working with well known clients such as: Saltwater, Full Moon, Panevino, Green Dragon Tavern & Museum, discovermissionbay.org, Farmer’s Table, The Butcher’s Cut, Gaslamp Quarter and many more around San Diego County. 

So what has Formula done exactly? Sara & the team have been working closely with restaurant and bar owners implementing procedures to make the public feel comfortable when dining with their favorite San Diego restaurants. Taking initiative, Formula has been working on creating floor plans with outdoor patio seating and touch-free menu options to prevent the spread of Covid-19. “We find it really important that we keep updating the safety procedures of restaurants as we continue through this pandemic. We want our guests to feel safe whilst keeping our restaurants & bars in business, 2022 has revolutionized the way of dining,” Sara claims. 

To do so, Formula has been pushing the implementation of these procedures to the news and media stations such as Fox5, KUSI, NBC and ABC as well as highlighting and promoting small businesses in San Diego. Assisting these restaurants with these changes in plans, Formula has been working on creating menus with scannable QR codes, bringing restaurants to various delivery platforms (DoorDash, UberEats, Postmates), and adjusting capacity limits. “We hope the public feels safer with these measurements, and we are willing to do whatever it takes to help these restaurants and bars recover.” 

However, making adjustments to restaurant life hasn’t been the only challenge faced by these businesses, but also a shortage in staffing. Covid-19 left the hospitality and restaurant industry sending many of their employees home after shutting down or lack of funding, so Formula took it into their own hands to solve this issue. Coming out with a website – San Diego Quick Staffing – Formula Marketing made it easier for employers and employees to find each other. As simple as filling out personal information and attaching your resume, Formula helps connect those looking for work in the San Diego area to restaurants seeking employment at their location.

One day at a time, Formula has been pivoting the hospitality and restaurants in San Diego back to normal; no matter how many more mandates are thrown at us, Formula ensures that we can make it over these obstacles.