Traditional marketing is costly compared to Influencer Marketing. These days you can reach an audience of thousands, or more using the only free product. By working with influencers that align with your brand, improve your online presence, expand your audience, and increase sales.
At Formula Marketing, we put together a strategy, using our database of influencers, that aligns with your goals to create authentic engagement with your local promotions, social media promotions, and bring in new customers.
Our team will analyze where you are at in your marketing efforts and devise a strategy specific to where you’re starting and where you’d like to go.
Once a strategy is in place, we will start with optimizing all platforms, growing your audience, and working towards your specific goals.
Providing a results driven campaign where the growth of your audience and revenue will go hand in hand.
Frequently Asked Questions about Influencer Outreach
How much does it cost?
The cost of influencer marketing depends on the needs of the business and how fast you are looking to grow. Formula Marketing works with a variety of influencers, but has found that micro influencers (those with a smaller following) produce the best results.
Since their audience is smaller, they tend to do less advertising, making your advertisement on their page seem more authentic. These influencers tend to do promotions on their page for a simple product or service trade, meaning the cost would depend on the price of your product or service.
However, we can also negotiate collaborations for payment with influencers that have a larger fan base. This is all decided prior to any influencer outreach.
How do you measure influencer marketing?
Influencer marketing is measured by the growth in followers, engagement, sales, or click throughs after the campaign is live on the influencer’s page. This is done by analyzing the data prior to the campaign, the data during the campaign, and the data after the campaign is carried out and will vary based on the goals of the campaign and the methods used to track data.
Each campaign is different, but we will work with you to create the perfect formula for your business.
Why does it work?
Influencer marketing produces a greater return on investment compared to traditional advertisements because they have built trust with their current audience. The audience they have is also curated based on their page topics so it is easy to target your business’s target market by working with influencers whose values closely align with your own.
How does it work?
Influencer marketing is executed by conducting searches for influencers that would align with your company’s values, interests, and overall brand identity. The more your business and the influencer has in common, the better the return will be on the promotion.
After finding the right influencer(s) we will reach out to them via email with our pitch and negotiate a collaboration for your company. This could be a product trade collaboration or a paid collaboration, which is decided prior to outreach.
Once the influencer is provided the product or service, we also ensure that the promotion is carried out by the influencer and handle any conflicts, if needed.
Get a free Influencer Outreach Formula Audit
Expand your audience with the help of influencers!