Websites That Look Like San Diego and Sell Like a Salesperson
Formula Marketing designs and builds custom WordPress websites for San Diego businesses - fast, mobile-first, search-ready, and engineered to turn visitors into booked calls. Strategy, design, development, and SEO under one roof.
WHAT WE BUILD
San Diego Web Design and Development Services
Six things we do, all of them in-house. Most clients need three or four.
Custom Website Design
No templates, no recycled themes. Every site starts from your brand, your customers, and the way people actually buy from you - then gets designed to match.
Responsive Development
Over half of San Diego search traffic is mobile. Every layout we build is designed phone-first and tested across real devices before it ships.
WordPress & Divi Development
Clean, maintainable WordPress builds you can actually edit yourself. We also handle custom theme and plugin work when off-the-shelf will not do.
Ecommerce & Online Ordering
WooCommerce storefronts, online ordering, gift cards, and reservation flows built to reduce friction between wanting it and buying it.
SEO-Ready Builds
Schema, clean heading structure, fast Core Web Vitals and a crawlable architecture are built in from day one - not bolted on after launch by the SEO team.
Care, Hosting & Support
Updates, backups, security monitoring, and a real person who answers when something breaks. Your site keeps earning after launch day.
SELECTED WORK
Websites We've Designed and Built in San Diego
Real sites, live right now, for real San Diego businesses. Hotels, restaurants, law firms, contractors, retail, B2B technology - the work below is a cross-section, not a highlight reel.
Gaslamp Quarter
Destination Platform
The digital front door for San Diego's most-visited district - rebuilt around discovery, events, and hundreds of member businesses.
Discover Mission Bay
Tourism & Travel
A citywide travel platform for California's largest aquatic park, built for mobile trip planning and organic search visibility.
Greystone Steakhouse
Fine Dining
A fine-dining site that carries the room's atmosphere online and pushes reservations without getting in the guest's way.
Birdseye Rooftop
Hospitality
Rooftop bar and restaurant site built around visual storytelling, events, and private dining enquiries.
Cormorant La Jolla
Boutique Hotel
Boutique hotel website with direct-booking flow, amenity storytelling, and a sister-venue architecture.
CARE Law Group
Legal
A law firm site that leads with empathy instead of jargon, mapped to practice areas people actually search for.
SpotLink
B2B Technology
Managed IT and security provider - a technical service made legible to non-technical decision makers.
Boba Religion
Multi-Location Retail
Franchise-ready build with per-location menus, online ordering, and a brand voice that matches the shops.
Creative Builds USA
Construction
Project-led construction site where the portfolio does the selling and every page routes to an estimate request.
HOW IT GOES
Our Web Design Process
Five stages, roughly eight to fourteen weeks depending on scope. You always know which one we are in.
01. Discovery
We start with your numbers, not your colors. Who buys, what they search, what the current site is losing, and what winning actually looks like in twelve months.
02. Architecture
Sitemap, URL structure, keyword mapping and wireframes. This is the step most agencies skip, and it is the one that decides whether the site can rank at all.
03. Design
Full-fidelity design of every key template, desktop and mobile, reviewed with you before a single line of code gets written.
04. Build
Clean WordPress development, schema markup, accessibility checks, speed budget enforced, and a staging URL you can poke at whenever you want.
05. Launch & Optimize
Redirect mapping, analytics and Search Console setup, then ongoing measurement. Launch day is the start of the work, not the end of it.
WHAT WE BUILD ON
The Stack Behind Every Build
WordPress
The CMS 43% of the web runs on. Editable by your team, extensible by ours, and never a licence you can lose.
Divi 5 & Custom Themes
Block-based Divi 5 builds for speed of iteration, or a hand-coded custom theme when the project demands it.
WooCommerce
Products, subscriptions, online ordering and gift cards - with payment and tax wired up properly.
Core Web Vitals
WebP imagery, lazy loading, critical CSS and a performance budget enforced before launch, not after.
GA4 & Search Console
Conversion tracking, event goals and search reporting configured on day one so you can see what the site earns.
Schema & AI Search
Structured data and answer-first content so you show up in rich results, AI Overviews and assistant answers.
LOCAL, NOT OUTSOURCED
Why San Diego Businesses Work With Us
San Diego is not one market. Selling a $300 tasting menu in the Gaslamp is a different problem from booking roofing estimates in Escondido, and a site that ignores that difference will lose to one that does not.
We are based at 770 First Avenue downtown. We have built for hospitality in the Gaslamp and La Jolla, legal in Mission Valley, construction across North County, and B2B technology in Kearny Mesa. That means we already know what your competitors' sites look like and where the gaps are.
Every build is wired to the rest of your marketing - local SEO, paid ads, and content - so the website is not a standalone asset that nobody feeds.
We build for businesses across Downtown, La Jolla, Carlsbad, Encinitas, Chula Vista, Oceanside, Escondido, Poway and Coronado.
Grow Your Brand With Our Marketing Formula
Discover how our expert strategies can elevate your business to the next level.
Not big on forms? Call us at (619) 995-8333
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What our Clients are saying
By far the best marketing company in San Diego! They are on top of it- the social posts are on time and the website updates and SEO are effective. They built a WordPress website for us and we couldn’t have been happier- highly recommended
Formula Marketing has been a phenomenal company to work with. The entire team is professional and very talented. They are clearly passionate about the work they do and have helped our business create an amazing social media presence, which has ultimately increased our sales tremendously. I highly recommend working with Formula Marketing!
Best marketing company in San Diego. They helped take my business to the next level. With Formula Marketing SD I truly feel like I have an amazing team on my side helping me every step of the way.
QUESTIONS
San Diego Web Design FAQs
How much does a website cost in San Diego?
Most of our custom WordPress builds land between $8,000 and $30,000. A focused brochure site for a single-location business sits at the lower end; a multi-location, ecommerce, or booking-driven platform sits at the upper end. We quote a fixed price after discovery so there are no surprise change orders.
How long does it take to build a website?
Eight to fourteen weeks for most projects. Discovery and architecture take two to three weeks, design three to four, build four to six, and launch prep one. The single biggest cause of delay is waiting on content and photography, which is why we offer both.
What platform do you build on?
WordPress, in almost every case - usually with Divi 5, sometimes with a hand-coded custom theme. WordPress means you own the site outright, your team can edit it, and you are never locked into a monthly platform fee to keep it online. We build WooCommerce for ecommerce and can work with Shopify where that genuinely fits better.
Do I own my website when it is finished?
Yes - completely. You own the domain, the hosting account, the design, the content and the code. We hand over every credential at launch. There is no proprietary builder holding your site hostage and no fee to take it elsewhere.
Do you redesign existing websites or only build new ones?
Both, and redesigns are the majority of our work. On a redesign we audit the existing site's rankings and traffic first, map every URL to its replacement with 301 redirects, and protect the pages that already earn. Redesigns that skip this step routinely lose 30-50% of organic traffic overnight.
Is SEO included in the website build?
Technical SEO is included - site architecture, keyword-mapped URLs, title tags and meta descriptions, heading structure, schema markup, image optimisation, XML sitemap, and Core Web Vitals. Ongoing content, link building and local SEO campaigns are a separate SEO engagement.
Will my website work properly on mobile?
Every site is designed mobile-first and tested on real devices before launch, not just in a browser resizer. Google indexes the mobile version of your site, so on a typical San Diego local search the phone experience is the one that decides your ranking.
Do you write the content and provide photography?
Yes. Our in-house team handles copywriting, photography and video. You can also supply your own - we will tell you honestly if what you have is good enough to build around, because weak content is the fastest way to make a good design look cheap.
What happens after launch - do you offer hosting and maintenance?
We offer managed care plans covering WordPress core and plugin updates, daily backups, security monitoring, uptime checks, and a monthly block of edit time. Hosting can run on our managed servers or on your own account - your choice, and either way you keep the keys.
Do you work with businesses outside San Diego?
We do. Most of our clients are in San Diego County, from Oceanside down to Chula Vista, but we build for businesses across Southern California and nationally. The process is identical; only the market research changes.
Ready to Build Something That Actually Earns?
Tell us what you are working with and what it needs to do. We will tell you straight whether you need a rebuild, a refresh, or just better content - even if the answer means less work for us.