CLIENT

International Coffee Traders (ICT) is a global coffee sourcing and trading company connecting producers and buyers through expertise, relationships, and integrity. Operating in a competitive B2B landscape, ICT serves a highly informed audience that values transparency, knowledge, and trust as much as the product itself.

Before partnering with Formula Marketing, ICT’s social presence lacked consistency and differentiation, making it difficult to stand out against competitors in the specialty coffee space.

PARTNERSHIP

Formula Marketing partnered with International Coffee Traders to build and launch a strategic social media presence that would elevate the brand, clarify its message, and create meaningful connections with its audience.

The objective was to position ICT as a thought leader in coffee trading, strengthen brand credibility, and use social platforms—particularly LinkedIn—to engage buyers, partners, and industry professionals in a more authentic and impactful way.

WORK

Formula Marketing developed and executed a content and messaging strategy tailored to ICT’s audience and industry.

Key initiatives included:

Social Media Strategy & Launch
We established a clear content framework that balanced education, storytelling, and industry insight—allowing ICT to communicate with authority and approachability.

LinkedIn Growth & Optimization
Content was structured to resonate with ICT’s professional audience, emphasizing expertise, values, and behind-the-scenes insight into the coffee trade.

Brand Messaging & Voice Development
We refined ICT’s messaging to reflect what matters most to their audience—relationships, origin stories, and long-term value—creating content that felt human, not corporate.

Competitive Positioning
By elevating content quality and strategic consistency, ICT’s social presence outperformed competitors in clarity, engagement, and relevance.

RESULTS

The result was a stronger, more connected digital presence that positioned ICT as a leader in its category.

Results included:

• LinkedIn audience growth of over 300%
• Increased engagement and meaningful conversations with industry professionals
• A clear, differentiated voice that resonated with ICT’s core audience
• Improved brand perception compared to key competitors

By applying Formula Marketing’s social and messaging frameworks, International Coffee Traders transformed its social presence into a powerful communication channel—one that informs, connects, and builds long-term trust within the coffee industry.