Farmer’s Table

Elevating Presence and Expansion through Strategic Collaboration

The Challenge

At Formula Marketing, we embarked on a journey alongside Farmer’s Table to amplify their brand’s presence across diverse communities. Recognizing the potential for growth, we set out to bolster their brand reputation, particularly on platforms like Yelp, to drive meaningful improvement.

The outcome has been truly transformative—since our collaboration, Farmer’s Table has expanded from two to an impressive five locations. Guiding the emergence of these three new establishments, our partnership with Farmer’s Table has not only enriched their brand but also exemplified the seamless synergy achieved through our efforts.

The Formula

At Formula Marketing, we meticulously devised a marketing roadmap that impeccably aligned with Farmer’s Table’s ambitions. With a modern overhaul, we breathed new life into their social media presence, while simultaneously forging connections with local news outlets to spotlight special promotions and grand openings for their new locations. Our extensive reach across San Diego county allowed us to offer Farmer’s Table strategic guidance in adapting to various neighborhoods.

Bolstering their reputation, we proactively engaged with Yelp reviews and extended invitations to dissatisfied patrons for a second chance. We employed email blasts to nurture current connections and expand their reach. Our knack for innovation was evident in strategies like the cost-effective happy hour buffet, cleverly managing inflation while still ensuring customer satisfaction. The synergistic collaboration between Formula Marketing and Farmer’s Table bore abundant fruits, propelling both entities to substantial success.

The Results

Our partnership with Farmer’s Table has yielded exceptional results. The restaurant expanded from two to five locations, benefiting from our strategic insights. Revamped social media engagement and collaborations with local news outlets boosted promotional efforts. Our tailored approach ensured seamless operations across diverse San Diegan neighborhoods. Proactive engagement with Yelp reviews and innovative strategies further solidified our success. This synergy between Formula Marketing and Farmer’s Table has yielded undeniable success for both.

Next Case Study: Greystone Steakhouse