Insights & Updates
Stay informed with the latest trends, tips, and insights in the hospitality marketing industry. Our digital marketing blog features expert advice, success stories, and innovative strategies to help your business thrive. Explore our digital marketing blog and articles and discover how to elevate your marketing efforts.
The Latest Digital Marketing Updates & Trends
Digital Marketing Agency CEO Named 2025 Leader of Influence
Formula Marketing, a leading digital marketing agency in San Diego, is proud to celebrate CEO Sara Spark’s recent award recognizing her impact on local business growth and innovation.
AI Content Strategy: Formula Marketing builds smarter campaigns
AI Content Campaigns In today’s digital marketing landscape, your brand’s success depends on content that’s not only creative, but consistent, scalable, and...
What is SAIO?
What is SAIO? Search AI Optimization (SAIO) is the practice of structuring content for AI-generated responses. It’s built for platforms like: Google’s Search...
The Power of Meta Ads for Growing Your Business
Meta Ads offer more than just impressions—they offer intent. In this blog, we explore why Facebook and Instagram ads remain essential tools for businesses that want to grow fast, test smarter, and convert at scale.
Why Google Search Ads Still Matter
Google Search Ads are one of the most effective tools for capturing high-intent traffic and accelerating brand visibility. In this blog, we break down why paid search still matters—and how to use it to grow smarter, faster, and more strategically.
How to Market Your Business Successfully in the Age of AI
AI is transforming how consumers discover and engage with brands. In this blog, we explore how to market effectively in the age of AI—with strategies that blend automation, storytelling, and adaptability to keep your brand growing and relevant.
Growth Marketing: The Future of Marketing
Growth marketing blends creativity, data, and experimentation to drive full-funnel results. In this blog, we explore why it’s replacing traditional marketing—and how brands can grow smarter, not louder.
Why Paid Advertising Is Essential
Organic growth takes time. Paid advertising gives new brands immediate visibility, real-time insights, and scalable results. In this blog, we unpack why paid media isn’t just a shortcut—it’s a smart launch strategy for brands ready to grow.
What Is Performance Marketing?
Performance marketing is more than a buzzword—it’s a smarter way to spend. In this blog, we break down what performance marketing is, how it differs from traditional brand marketing, and why it’s essential for growth-focused brands looking to convert clicks into real results.