Media Placement
Targeted coverage across relevant outlets. Managed to increase your brand’s visibility, authority, and reach — so the right people see your story at the right time.
WHAT WE ARE
We secure strategic media placements that put your brand in front of the right audience at the right time. From digital features to press coverage and influencer collaborations, we amplify your visibility across high-impact platforms. Our goal is to turn exposure into awareness, credibility, and measurable growth.
300+
Media Outlets in Our Network
85%
Average Placement Success Rate
40+
Brands Placed in Top-Tier Publications
3x
Average Increase in Brand Authority
See how Formula Marketing has secured media placements for brands across San Diego and beyond — from local press to national outlets.
Getting covered isn’t luck — it’s strategy. Formula Marketing handles every part of the media placement process, from building your story angle to landing coverage in the outlets that move the needle for your brand.
editorial pitching
Compelling, newsworthy pitches crafted for the right journalists and editors. We tell your story in a way that gets opened, read, and published.
outlet targeting
Strategic selection of publications, blogs, podcasts, and broadcasts where your ideal audience is already paying attention.
press release distribution
Professionally written press releases distributed to a curated network of relevant media contacts for maximum pickup and reach.
feature & profile placement
In-depth features and brand profiles in industry publications that position your business as an authority in your space.
podcast & broadcast booking
Guest placements on relevant podcasts, radio segments, and TV features to expand your reach and build personal brand credibility.
placement reporting
Transparent tracking of every placement — reach, impressions, domain authority, and audience engagement — so you see exactly what your coverage is worth.
Four steps that get your brand in front of the audiences that matter.
01
story mining
We dig into your brand to uncover the angles, narratives, and news hooks that journalists and editors want to cover.
02
outlet mapping
We identify the exact publications, platforms, and media contacts that reach your target audience with the highest relevance.
03
pitch & secure
We craft tailored pitches, manage all outreach, and follow through until coverage is confirmed and scheduled.
04
amplify
Once live, we maximize every placement — repurposing coverage across your channels to extend reach and compound authority.
