HOSPITALITY GROUP MARKETING
Integrated marketing strategies designed for dining groups, restaurant collections, and multi-location hospitality brands are built to grow every property while strengthening the group as a whole.
WHAT WE ARE
We create integrated marketing strategies for San Diego restaurant groups and hospitality brands, driving visibility, consistency, and growth across all locations.
50+
Group & Collections
200+
Locations Supported
8+
Years in San Diego
3x
Avg. Revenue Growth
Watch how Formula Marketing has helped hospitality groups across San Diego grow their brands, fill their seats, and dominate their markets.
Marketing a hospitality group requires a scalable strategy that builds brand authority while driving performance at each location. Formula Marketing combines group-level branding with location-specific campaigns that turn attention into revenue across your portfolio.
dining group marketing
Comprehensive marketing for San Diego dining groups — strategy, content, PR, and paid media aligned across every restaurant in your collection.
new location launches
Full-scale launch marketing for new openings within your group — generating buzz, press coverage, and reservations before the doors even open.
guest experience marketing
Strategies that turn first-time guests into loyal regulars across your entire group — through email, SMS, loyalty programs, and personalized outreach.
local seo
Location-specific SEO strategies that ensure every property in your group ranks at the top of local search results and Google Maps.
content production
Photo, video, and social content produced across your entire portfolio — keeping every location active, on-brand, and visually compelling.
performance reporting
Group-wide and location-level performance dashboards — full visibility into what's driving revenue across every property in your portfolio.
Four steps that scale your group's marketing without losing what makes each concept unique.
01
audit
We assess every location's current marketing performance, brand positioning, and competitive landscape to identify group-wide opportunities.
02
strategize
We build a unified group marketing strategy with location-specific execution plans — one cohesive system that scales across your portfolio.
03
execute
PR, social, paid media, content, and campaigns go live across every property — all coordinated through a single dedicated Formula team.
04
scale
We track performance across the group, optimize continuously, and build the infrastructure to support new locations as your portfolio grows.