Influencer & UGC Marketing
We connect brands with creators who drive real awareness, engagement, and sales. Your audience already follows someone they trust, let's make sure that someone is talking about you.
The fastest way into a new audience is through a voice they already follow. Formula Marketing matches your brand with vetted creators who turn their communities into your customers.
500+
vetted creators in our influencer network
3.2M+
Total impressions generated for clients
85%
Client retention rate every year
2.4x
Average ROI across influencer campaigns
See how Formula Marketing connects your brand with trusted creators who open doors to new audiences across San Diego and beyond.
A complete Influencer marketing solution. We handle creator sourcing, content management, campaign execution, and reporting across all major platforms
Creator sourcing
We identify and vet influencers that align with your brand voice, audience, and budget. From nano-creators to macro influencers, across Instagram, TikTok, YouTube, and more.
campaign strategy
Custom campaign roadmaps built around your goals, whether that's brand awareness, product launches, event promotion, or direct sales.
content management
We oversee all creative briefs, approvals, and posting schedules so your brand stays on-message at every touchpoint. No chasing creators. No off-brand content.
platform management
Full management across Instagram, TikTok, YouTube, and beyond. We meet your audience where they are and ensure consistent brand presence across every platform.
performance tracking
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paid amplification
Boost top-performing influencer content with paid ads to maximize reach and ROI. We combine organic creator trust with paid scale to accelerate growth.
This many steps is what we do to make your marketing stand out from the rest.
01
Discovery & Strategy
We audit your brand, research your target audience, and build a custom influencer strategy aligned with your business goals. No assumptions. Just data and direction.
02
creator matching
We tap our vetted network of creators to find your perfect match. Aligning brand voice, niche, audience demographics, and budget before a single partnership is signed.
03
Campaign Execution
From creative briefs to posting schedules, we manage every detail so you can focus on running your business. Our team handles it all, start to finish.
04
Reporting & Optimization
We track every metric that matters and optimize in real time, delivering full transparency with clear, actionable insights, and gearing up the next campaign to perform even better.