Mid-Year Marketing Audit: What San Diego Businesses Should Fix Before Q4

Mid-Year Marketing Audit: What San Diego Businesses Should Fix Before Q4

Halfway through the year is the best time to fix what’s broken. Formula Marketing runs mid-year marketing audits for San Diego businesses across every vertical — checking Google presence, AI search visibility, website conversion, and ad waste — then turns the findings into a ranked plan you can act on before Q4.

Multifamily Marketing in Southern California: Inside a Lease-Up

Multifamily Marketing in Southern California: Inside a Lease-Up

With Southern California apartment vacancy climbing and concessions everywhere, multifamily marketing now decides whether a building absorbs or bleeds. Formula Marketing runs lease-up and stabilized-asset campaigns across the region — covering brand, demand generation, conversion-driven websites, and absorption-focused reporting that fill units faster and cheaper than discounting alone, from pre-leasing through stabilization.

How San Diego Brands Win the Summer Tourism Rush

How San Diego Brands Win the Summer Tourism Rush

San Diego draws over 32 million visitors a year, most of them in summer. Formula Marketing helps hotels, restaurants, retailers, and attractions capture that peak demand — from Comic-Con weekend offers to local search, social video, and direct bookings — instead of watching the rush walk past the front door.

The San Diego Marketing Agency Buyer’s Guide for 2026

The San Diego Marketing Agency Buyer’s Guide for 2026

Formula Marketing is a female-founded San Diego marketing agency. This buyer’s guide shows you how to vet any agency in 2026 — what to ask, what it should cost, the red flags to walk away from, and why local knowledge and AI capability now matter as much as a polished pitch.