We help technology brands translate complexity into demand.
Positioning, content, and demand generation for software and technology companies entering a new market or scaling an established product.
We deliver results
$16M+
Pipeline influenced for our technology partners in 2025.
47%
Average increase in qualified demo requests within the first two quarters.
41%
Average reduction in cost per marketing qualified lead.
10:1
Average marketing-sourced pipeline return across our technology portfolio.
Trusted technology marketing partner to growth-stage software and SaaS companies
WHAT WE DELIVER
A full-funnel system, built for technology.
ENGINEERED FOR DEMAND, NOT GUESSWORK
Technology marketing that breaks through the noise
We know how to connect you with high-quality technology buyers: the kind who demo, adopt, and expand.
From first touch to renewal, we unlock growth at every stage of the buyer journey. Formula builds the positioning, content, and demand generation strategy that helps growth-stage software companies break through crowded categories.
REACH BUYERS WITH STRATEGIES BUILT AROUND REAL BEHAVIOR
Demand generation and lifecycle
conversion optimization
We build frictionless conversion journeys shaped by real buyer behavior, so no demo request or trial signup goes unnoticed.
Content, retargeting, and lifecycle nurture work together across every
channel, creating one seamless path from first visit to closed deal.
Our technology marketing services
Demand Generation
Paid Search & Paid Social
Content Marketing Strategy
SEO & Technical SEO
Demand Generation
Paid Search & Paid Social
Content Marketing Strategy
SEO & Technical SEO
Conversion Rate Optimization
Lifecycle & Lead Nurture
ABM Campaigns
Competitor & Market Analysis
Product Marketing Support
Data & Analytics
Landing Page Design
Marketing Automation
FAQ
You've got the questions, we've got the answers
What does a technology marketing agency do?
A technology marketing agency helps software and technology companies translate complex products into clear, compelling positioning, then builds the demand generation engine (paid, organic, content, and lifecycle
marketing) to turn that positioning into pipeline. It differs from a generalist agency by understanding technical
buyers, longer sales cycles, and product-led growth motions.
What makes technology marketing different?
A technology marketing agency helps software and technology companies translate complex products into clear, compelling positioning, then builds the demand generation engine (paid, organic, content, and lifecycle
marketing) to turn that positioning into pipeline. It differs from a generalist agency by understanding technical
buyers, longer sales cycles, and product-led growth motions.
Does Formula Marketing have experience with technology companies?
A technology marketing agency helps software and technology companies translate complex products into clear, compelling positioning, then builds the demand generation engine (paid, organic, content, and lifecycle
marketing) to turn that positioning into pipeline. It differs from a generalist agency by understanding technical
buyers, longer sales cycles, and product-led growth motions.
What channels work best for B2B technology marketing?
A technology marketing agency helps software and technology companies translate complex products into clear, compelling positioning, then builds the demand generation engine (paid, organic, content, and lifecycle
marketing) to turn that positioning into pipeline. It differs from a generalist agency by understanding technical
buyers, longer sales cycles, and product-led growth motions.
THE BRIEF
Recent technology insights from Formula Marketing
How San Diego Restaurants & Bars Should Market for the Holiday Season
The parties and reservations that fill December get booked in October. Formula Marketing helps San Diego restaurants and bars capture the holiday rush — promoting private events, winning local search, selling gift cards, using social to fill the room, and setting up the January bounce-back before the booking window closes.
Formula Marketing Named One of San Diego’s Top PR Firms by the San Diego Business Journal
This year, the San Diego Business journal ranked Formula Marketing among the top ten public relations firms in the greater San Diego area, in its Leaders of Influence in Advertising, PR & Marketing special edition. Thank you to all of our clients, partners and neighbors who trusted us with their businesses. We are extremely grateful.
Expertise.com Ranks Formula Marketing as one of San Diego’s Top Digital Marketing Agencies
Formula Marketing has been featured in Expertise.com’s directory of digital marketing agencies serving San Diego, and we’re pleased to see our name on the list. We work with many businesses with all sorts of marketing challenges, and the digital marketing services and the restaurant industry experience of our co-founder, Sara Spark, who has spent 25+ years managing restaurants and hospitality clients, has guided the success the company sees everyday.
How San Diego Restaurants & Bars Should Market for the Holiday Season
The parties and reservations that fill December get booked in October. Formula Marketing helps San Diego restaurants and bars capture the holiday rush — promoting private events, winning local search, selling gift cards, using social to fill the room, and setting up the January bounce-back before the booking window closes.
Formula Marketing Named One of San Diego’s Top PR Firms by the San Diego Business Journal
This year, the San Diego Business journal ranked Formula Marketing among the top ten public relations firms in the greater San Diego area, in its Leaders of Influence in Advertising, PR & Marketing special edition. Thank you to all of our clients, partners and neighbors who trusted us with their businesses. We are extremely grateful.
Expertise.com Ranks Formula Marketing as one of San Diego’s Top Digital Marketing Agencies
Formula Marketing has been featured in Expertise.com’s directory of digital marketing agencies serving San Diego, and we’re pleased to see our name on the list. We work with many businesses with all sorts of marketing challenges, and the digital marketing services and the restaurant industry experience of our co-founder, Sara Spark, who has spent 25+ years managing restaurants and hospitality clients, has guided the success the company sees everyday.
GET STARTED
Let's build your pipeline.
Whether you're entering a new market, launching a product, or scaling demand generation, Formula builds the strategy that gets you there.