Creative Builds USA Case Study

CLIENT

Creative Builds USA is San Diego’s premier large-scale commercial contracting company, founded by Rodolfo Farber. With a team collectively boasting over a century of combined construction experience, Creative Builds serves government agencies, hospitality brands, industrial clients, and retail developers across Southern California.

Holding certifications including California SBE, DOT DBE/ACDBE, Pacific Southwest MSDC MBE, and HubZone designation, Creative Builds competes at the highest levels of commercial and government contracting. Despite a strong portfolio and deep expertise, they lacked the digital presence needed to match their reputation in the marketplace.

PARTNERSHIP

Creative Builds came to Formula Marketing with a clear goal: build a website and digital presence worthy of their brand. They needed a foundation that could showcase their diverse project portfolio, communicate their certifications and capabilities, and attract new commercial and government contract opportunities.

Formula Marketing was brought on to redesign their website from the ground up and establish a consistent social media presence that would extend their reach and reinforce their positioning as Southern California’s top large-scale builder.

WORK

Website Design & Development
Formula Marketing designed and developed a brand-new website for Creative Builds USA, built to reflect the scale and sophistication of their work. The site features a structured project portfolio, a mobile-optimized layout, and clear calls to action that convert visitors into leads.

Portfolio Architecture
We organized Creative Builds’ extensive project history into six distinct industry categories—Hospitality, Government, Industrial/Commercial, Retail/Office/Lifestyle, Construction Management, and Maintenance & Operations—making it easy for prospective clients to find relevant work.

Brand Messaging & Copywriting
Formula Marketing developed the complete brand voice, tagline (“Creatives Are the New Builders”), and all on-site copy—positioning Creative Builds as collaborative partners, not just contractors.

Social Media Strategy
We established and manage Creative Builds’ social media presence across Facebook, Instagram, Twitter, and LinkedIn, creating consistent content that builds brand awareness and showcases completed projects to the right audiences.

SEO Foundation
The new website was built with an SEO-first architecture—optimized page structure, meta data, and content designed to rank for commercial construction and contracting terms in San Diego and Southern California.

RESULTS

• Full website redesign launched replacing an outdated digital presence with a professional, portfolio-driven site that reflects Creative Builds’ caliber of work
• 6 industry verticals organized into a structured, browsable project portfolio that helps prospective clients find relevant experience fast
• Active social media presence established across Facebook, Instagram, Twitter, and LinkedIn with consistent brand content
• Increased search visibility for commercial construction and government contracting keywords across the San Diego and Southern California market
• Cohesive brand identity developed and applied across all digital channels, from website to social to online listings
• Positioned for enterprise growth with a credible digital footprint that supports pursuit of larger government and commercial contracts