CLIENT

DiscoverMissionBay.org is the premiere online destination showcasing Mission Bay, the largest aquatic park of its kind in the United States and one of San Diego’s most visited waterfront playgrounds. The site brings together hotels, restaurants, activities, events, and local experiences across Mission Bay, Mission Beach, Pacific Beach, and nearby neighborhoods—serving both visitors and locals as a centralized discovery hub.

Prior to partnering with Formula Marketing, the digital presence for Mission Bay lacked a cohesive, discovery-driven platform that unified lodging, dining, activities, and events in one place. There was an opportunity to elevate the area’s online visibility and make it easier for prospective visitors to plan and enjoy their Mission Bay experience.

PARTNERSHIP

Formula Marketing partnered with DiscoverMissionBay.org to design and build a first-of-its-kind citywide digital destination that would showcase the breadth of Mission Bay’s offerings and elevate San Diego’s waterfront brand online.

The goal was to transform a fragmented set of online assets and listings into a modern, high-performance platform that could serve as the definitive travel and planning resource for Mission Bay visitors. Our work centered on usability, discovery, search performance, and mobile-friendly experiences—all essential for capturing curiosity and converting intent into action.

WORK

Formula Marketing led the strategy, design, and development of DiscoverMissionBay.org with a focus on creating an intuitive, engaging, and SEO-optimized experience.

Key elements of the project included:

Custom Website Architecture & Development
Built a fully responsive, mobile-first platform that makes it easy for users to explore hotels, restaurants, activities, events, and more across Mission Bay and surrounding areas.

Interactive Discovery Experience
Enhanced navigational structure and filters help visitors find the best lodging options, dining spots, outdoor adventures, and community events—all in one place.

Strong SEO Foundation
The site was structured with optimized content, internal linking, and category segmentation to improve visibility in search results for high-intent terms related to Mission Bay travel and activities.

Mobile Optimization & Speed
Designed for seamless experiences on smartphones and tablets to support users during trip planning and on-the-ground exploration.

RESULTS

Formula Marketing’s partnership with DiscoverMissionBay.org resulted in a modern, user-friendly digital destination that better reflects the diversity and vibrancy of Mission Bay.

Results included:

• A centralized discovery platform for lodging, dining, and activities
• Enhanced mobile-first navigation and usability
• Improved search visibility through SEO-first architecture
• A resource that supports both visitors and local partners

By applying Formula Marketing’s design and digital strategy frameworks, DiscoverMissionBay.org became a discovery hub that connects travelers to experiences, destinations, and planning tools in one accessible, engaging site—setting a new standard for how regional destinations are represented online.