Formula Marketing Named One of San Diego’s Top PR Firms by the San Diego Business Journal

This year, the San Diego Business journal ranked Formula Marketing among the top ten public relations firms in the greater San Diego area, in its Leaders of Influence in Advertising, PR & Marketing special edition. We are extremely grateful. Thank you to all of our clients, partners and neighbors who trusted us with their businesses. San Diego is our home, so seeing our name recognized in the city’s business paper means so much to us and we intend to put that energy to work for the people we serve. 

What the recognition means to us

A ranking is a snapshot and this one reflects early 2026. While we take pride in being one the best marketing agencies in San Diego, we see this as encouragement, not as a finish line. This acknowledgement reflects the daily work done everyday; returning calls quickly, staying ahead of trends and turning strategies into measurable growth for our clients. We have been in the San Diego industry since 2008, with foundations in hospitality and restaurant services. We are so glad our work reached the San Diego Business Journal as it has reinforced our commitment to helping businesses strengthen their presence, connect with the right audiences and achieve lasting results. 

A San Diego marketing agency built around hospitality

We are a full-service marketing agency and PR consultancy, and we work with clients in  hospitality, technology, real estate, destination and many more industries. Our founder, Sara Spark, brings over 20 years of real experience in branding, digital marketing, business development, restaurant and hospitality operations, including work building citywide destination platforms such as Gaslamp.org and Discover Mission Bay. We build campaigns around real service, hectic teams and busy nights, so the plan works even if every table is booked.

How we help

Each client is different, and how we help changes based on our first few conversations. Depending on how clients want people to interact with their business, our work typically falls into a few areas: 

• Public relations: announcements, press releases, media outreach and event buzz. San Diego hospitality PR often means local features and opening coverage people actually read. 
• Social media: monthly content calendars, captions, photography and video production and even full social media management. 
• Online search and local visibility: SEO blogs, local SEO and Google Business Profile care, meaning neighbors and visitors actually find you when they search. 
• Paid advertising: Google and Meta ad campaigns, directly connected to your goals. 
• Strategy and reporting: Brand guidance and monthly reports that show what worked and what is next. 

If you are planning to open a restaurant, launch an app, or create your first website, we can help you get ahead now. A PR firm for a restaurant opening should have the story, photography and press list ready before the first guest walks in. We know what San Diego diners respond to, and it’s a restaurant worth the trip. 

Rooted in downtown San Diego and beyond

We know each city in San Diego, and how a business in Gaslamp has different guests, rhythms and press opportunities than a waterfront property in La Jolla. Our destination marketing in San Diego means we think about the neighborhood as well as the venue: who is visiting, when, and why they will come back. 

Let’s talk

If you have an opening, rebrand or seasonal push coming up, we would love to hear about it. Tell us what you want to build, and we will tell you how we can help. 

The ranking mentioned here reflects early 2026. For current services and availability, please reach out to our team directly. 

Sources

• The San Diego Business Journal (SDBJ): Leaders of Influence in Advertising, PR & Marketing for 2026