We help technology brands translate complexity into demand.
Positioning, content, and demand generation for software and technology companies entering a new market or scaling an established product.
We deliver results
$16M+
Pipeline influenced for our technology partners in 2025.
47%
Average increase in qualified demo requests within the first two quarters.
41%
Average reduction in cost per marketing qualified lead.
10:1
Average marketing-sourced pipeline return across our technology portfolio.
Trusted technology marketing partner to growth-stage software and SaaS companies
WHAT WE DELIVER
A full-funnel system, built for technology.
ENGINEERED FOR DEMAND, NOT GUESSWORK
Technology marketing that breaks through the noise
We know how to connect you with high-quality technology buyers: the kind who demo, adopt, and expand.
From first touch to renewal, we unlock growth at every stage of the buyer journey. Formula builds the positioning, content, and demand generation strategy that helps growth-stage software companies break through crowded categories.
REACH BUYERS WITH STRATEGIES BUILT AROUND REAL BEHAVIOR
Demand generation and lifecycle
conversion optimization
We build frictionless conversion journeys shaped by real buyer behavior, so no demo request or trial signup goes unnoticed.
Content, retargeting, and lifecycle nurture work together across every
channel, creating one seamless path from first visit to closed deal.
Our technology marketing services
Demand Generation
Paid Search & Paid Social
Content Marketing Strategy
SEO & Technical SEO
Demand Generation
Paid Search & Paid Social
Content Marketing Strategy
SEO & Technical SEO
Conversion Rate Optimization
Lifecycle & Lead Nurture
ABM Campaigns
Competitor & Market Analysis
Product Marketing Support
Data & Analytics
Landing Page Design
Marketing Automation
FAQ
You've got the questions, we've got the answers
What does a technology marketing agency do?
A technology marketing agency helps software and technology companies translate complex products into clear, compelling positioning, then builds the demand generation engine (paid, organic, content, and lifecycle
marketing) to turn that positioning into pipeline. It differs from a generalist agency by understanding technical
buyers, longer sales cycles, and product-led growth motions.
What makes technology marketing different?
A technology marketing agency helps software and technology companies translate complex products into clear, compelling positioning, then builds the demand generation engine (paid, organic, content, and lifecycle
marketing) to turn that positioning into pipeline. It differs from a generalist agency by understanding technical
buyers, longer sales cycles, and product-led growth motions.
Does Formula Marketing have experience with technology companies?
A technology marketing agency helps software and technology companies translate complex products into clear, compelling positioning, then builds the demand generation engine (paid, organic, content, and lifecycle
marketing) to turn that positioning into pipeline. It differs from a generalist agency by understanding technical
buyers, longer sales cycles, and product-led growth motions.
What channels work best for B2B technology marketing?
A technology marketing agency helps software and technology companies translate complex products into clear, compelling positioning, then builds the demand generation engine (paid, organic, content, and lifecycle
marketing) to turn that positioning into pipeline. It differs from a generalist agency by understanding technical
buyers, longer sales cycles, and product-led growth motions.
THE BRIEF
Recent technology insights from Formula Marketing
Mid-Year Marketing Audit: What San Diego Businesses Should Fix Before Q4
Halfway through the year is the best time to fix what’s broken. Formula Marketing runs mid-year marketing audits for San Diego businesses across every vertical — checking Google presence, AI search visibility, website conversion, and ad waste — then turns the findings into a ranked plan you can act on before Q4.
SEO vs. Google Ads: Which Should San Diego Businesses Invest In First?
SEO or Google Ads first? Here's how to decide what's right for your business. If you're a business owner in San Diego, one of the most common digital marketing questions is whether to invest in SEO or Google Ads first. Both strategies can help increase visibility,...
How San Diego Businesses Can Show Up in ChatGPT, Perplexity, and Google AI Overviews
AI search is changing how customers find local businesses — here's how to stay visible. If you’re a business owner in San Diego, one of the most important digital marketing questions today is how to show up in AI search results. More people are using tools like...
Mid-Year Marketing Audit: What San Diego Businesses Should Fix Before Q4
Halfway through the year is the best time to fix what’s broken. Formula Marketing runs mid-year marketing audits for San Diego businesses across every vertical — checking Google presence, AI search visibility, website conversion, and ad waste — then turns the findings into a ranked plan you can act on before Q4.
SEO vs. Google Ads: Which Should San Diego Businesses Invest In First?
SEO or Google Ads first? Here's how to decide what's right for your business. If you're a business owner in San Diego, one of the most common digital marketing questions is whether to invest in SEO or Google Ads first. Both strategies can help increase visibility,...
How San Diego Businesses Can Show Up in ChatGPT, Perplexity, and Google AI Overviews
AI search is changing how customers find local businesses — here's how to stay visible. If you’re a business owner in San Diego, one of the most important digital marketing questions today is how to show up in AI search results. More people are using tools like...
GET STARTED
Let's build your pipeline.
Whether you're entering a new market, launching a product, or scaling demand generation, Formula builds the strategy that gets you there.