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The Latest Digital Marketing Updates & Trends
SAN DIEGO RESTAURANT WEEK April 3rd- 10th
The annual San Diego Restaurant Week kicks off again for the 19th time this year in San Diego county! After a few years of health restrictions, the foodie festival is back at full capacity. From April 3rd to 10th, you will again get the chance to...
CEO Sara Arjmand on CBS 8 comments on SDDG outlawing Russian products.
SAN DIEGO COUNTY, Calif.: Since Russia invaded Ukraine, anti-Russian sentiment has spread worldwide. San Diego Dining Group pulled all the Russian vodka and Russian products off the shelves. "We had Russian caviar pulled off the menu," said...
CEO Sara Arjmand comments on first weekend without Mask Mandate in San Diego
SAN DIEGO — On the first weekend in two months without a mask mandate, there’s more foot traffic and smiling faces in the Gaslamp Quarters. Support local businesses as California’s indoor masking requirement ended for vaccinated people! As Omicron...
CEO Sara Arjmand responds to lift of mask mandate as omicron cases fall
We are excited to have the mask mandate be lifted MASK MANDATE TO BE LIFTED: California’s indoor masking requirement will end next week for vaccinated people as the COVID case rate in the state has decreased since the omicron peak, Gov. Gavin...
Our Client, Saltwater Featured on Fox 5!
We are happy to announce that our client, Saltwater made it on Fox 5 in preparation for Comic-Con 2021 Special Edition weekend San Diego! As the best and oldest Italian restaurant in the Gaslamp, they are proud to be part of this amazing event!...
Our Client, Greystone Featured on KUSI News!
We are excited to announce that our client, Greystone was featured on KUSI News in preparation for San Diego's Thanksgiving Dinners! This holiday highlights all the hard work they do the challenges they have overcome these last few years. They will...
Our Client, Lefty’s Cheesesteaks Featured in San Diego Union Tribune for Their Gaslamp Grand Opening!
Formula Marketing excited to announce that our client, Lefty’s Cheesesteak was featured in San Diego Union Tribune for Their Gaslamp Grand Opening! After yers of perfecting the art of creative cheesesteaks, hoagies, burgers, and other highly...
Our Client, Lefty’s Cheesesteaks Featured on KUSI for Their Gaslamp Grand Opening!
SAN DIEGO, CA — Bursting with creative ideas and a fondness for constantly and painstakingly reimagining classic American dishes, acclaimed restaurateur Sam Berry, owner of the highly popular restaurant chain Lefty’s Cheesesteaks, is ready to make...
CEO Sara Arjmand responds to indoor vaccine mandate on Fox 5 News.
Read More SAN DIEGO – Some San Diegans are questioning if COVID-19 vaccine mandates could become even more widespread after Los Angeles leaders Wednesday approved one of the nation’s strictest mandates for a range of indoor spaces. But according to...
Sara Arjmand, Winner of Woman of the Year in Hospitality and Tourism!
We are proud to say that our manager and fearless leader, Sara Arjmand, has won the ‘Woman of the Year’ award for the hospitality and tourism industry in San Diego. This was made possible because of Sara’s fierce drive and determination, combined...
Our Client, Farmer’s Table Featured on FOX5!
We are excited to announce that our client, Farmer's Table was recently featured on FOX5 News in preparation for San Diego's Restaurant Week! Restaurant Week is a week dedicated to highlighting the hard work and challenges that the restaurant...
Our Client, Saltwater Featured on Good Morning America!
We are excited to announce that our client, Saltwater was featured on Good Morning America in preparation for San Diego's restaurant week! This historic week highlights all the hard work they do the challenges they have overcome these last few...
Our Client, Osteria Panevino Featured on KUSI NEWS!
We are happy to announce that our client, Osteria Panevino made it on KUSI News in preparation for Restaurant Week in San Diego! As the best and oldest Italian restaurant in the Gaslamp, they are proud to be invited to be apart of this amazing...
Our Client, Butcher’s Cut Featured on FOX5!
We are happy to announce that our client, Butcher's Cut made it on FOX5 news! This is in preparation for San Diego's Restaurant Week and recognizes Butchers Cut's continued excellence in the Restaurant Industry! Restaurant week lasts from September...
Our client, Farmer’s Table featured in Locale!
We are so honored to have our client, Farmer's Table, mentioned in Locale for their 21 Favorite Places for Breakfast in San Diego in 2021! Farmer’s Table Must-Order: Short-Rib Benedict Farmer’s Table has four locations across San Diego: Bay Park,...
Our CEO comments on New Vaccine Mandates
Our CEO Sara Arjmand comments on Farmer's Table behalf regarding the President's New Vaccine Mandate. "All 4 locations of Farmer's Table have been encouraging their employees to get vaccinated, but will now require it." Farmer's Table will...
Our CEO touches on how businesses react to San Diego County recommending all employers require the COVID-19 vaccine
https://www.cbs8.com/article/news/health/coronavirus/vaccine/businesses-react-to-covid-vaccine-request-san-diego/509-44ae509a-5270-43a6-bb86-ea2d7ec59ef1 "Absolutely not," said one business owner of the county's ask that all businesses either...
Saltwater’s Taco Tuesday on CBS!
CBS San Diego stopped by to enjoy Saltwaters delicious tacos, $5 margaritas, and more for Taco Tuesday in Gaslamp! The "New Normal is Now" campaign is supporting all restaurants and customers alike by serving amazing food at an affordable price!...
San Diego businesses prepare for compliance checks on outdoor dining structures
Businesses in San Diego are preparing their outdoor dining structures to go along with the city’s fire and safety regulations as compliance checks begin Monday. San Diego Mayor Todd Gloria said the city is committed to helping businesses retain...
Client Greystone Steakhouse Celebrates 22 years in Gaslamp Quarter
https://www.newsbreak.com/news/2288854159354/greystone-steakhouse-celebrates-22-years-in-san-diego-s-gaslamp-quarter The word lavish comes to mind when stepping into Greystone. High ceilings, luxurious bar, and something's twinkling everywhere you...
Say Farewell to the COVID-19 Chaos
The time has come to say farewell to the COVID-19 chaos! 2020 was a rough year. Join us here at Trattoria Don Pietro for our exclusive summer kickoff event. We will be celebrating with our signature cocktails and a DJ from 9 P.M.-12 A.M. Help us...
Beginner’s Guide to SEO Success
In order to make search engines like Google trust you, you need to rely on SEO.
Our CEO talking about the outdoor dining patio extension into 2022
https://www.pubclub.com/destinations/usa/california/san-diego/outdoor-dining-in-san-diego-extended-into-2022/ The great outdoors is going to be great for San Diego restaurant owners and diners for another year. On May 18, the City Council voted to...
Introducing Formie: Formula Marketing’s Exclusive Influencer Group
We are so excited to announce the launch of our exclusive influencer group, Formie! Influencer marketing is the future of social media marketing. Research shows that consumers are much more likely to purchase from a person they trust on social...
Top Influencer Marketing Agency for Restaurants in San Diego
There’s no such thing as one-size-fits-all when it comes to reopening marketing. A top influencer marketing agency knows this and is ready to explore new and creative ways that will generate buzz.
Featured on CBS8
SAN DIEGO — Today, I took the long and arduous trek around the corner from the TV station (ha!) to grab a bowl of ramen! RakiRaki Ramen & Tsukemen opened in Kearny Mesa off Convoy in 2012, and since then has won several top ramen awards in San...
Restaurant marketing in San Diego
Social media-optimized pages are used to transmit, display and distribute our messages to well-known customers.
Formula Marketing – A Top Ranked Performance Agency, According to DesignRush
Formula Marketing has been recognized among the 10 best Digital Marketing Agencies In San Diego in 2021 by DesignRush Marketplace. DesignRush is a reliable online guide to finding the best professional companies and agencies categorized according...
The 10 Common Mistakes Startups and Small Companies Make
Creating and growing a successful start‐up is challenging enough without making “rookie mistakes” that can slow you down or knock you out of the game altogether. Blogger David Lavenda, of “Fast Company,” notes that start‐ups have “small margins for...
10 COMMON MISTAKE THAT STARTUP AND SMALL COMPANIES MAKE
Creating and growing a successful start‐up is challenging enough without making “rookie mistakes” that can slow you down or knock you out of the game altogether. Blogger David Lavenda, of “Fast Company,” notes that start‐ups have “small margins for...
Public Relations to Grow Your Business
Over the past years, we have seen a tremendous surge in businesses focusing more on public relations. At first glance, PR may seem not beneficial to a business, especially one that is growing. Although, PR is one of the most effective ways to build...
Congress passing another round of PPP for businesses – restaurants and bars qualify
On December 21, Congress passed a relief package with legislation that includes significant benefits for small businesses. The bill has been sent to be signed by the President. At Formula Marketing we are working to bring these programs to you as...
PUBLIC RELATIONS TO GROW YOUR BUSINESS
Over the past years, we have seen a tremendous surge in businesses focusing more on public relations. At first glance, PR may seem not beneficial to a business, especially one that is growing. Although, PR is one of the most effective ways to build...
HELPING YOUR BUSINESS IN TIMES OF UNCERTAINTY
Owning and operating a restaurant can be very difficult, and COVID has not made it any easier. COVID has changed the way that restaurant owners do business. With times like this, it is a vital ingredient to be efficient on how to spend restaurant...
COVID-19 Marketing Tips to Drive Revenue
Helping Your Business In Times of Uncertainty Owning and operating a restaurant can be very difficult, and COVID has not made it any easier. COVID has changed the way that restaurant owners do business. With times like this, it is a vital...
San Diego Restaurants Will Join Among Many Businesses Forced To End Inside Operations This Week July 6th
San Diego Placed On State’s Watch List – 12:35 p.m., Monday, July 6, 2020 San Diego County was placed on the state’s watch list Monday, along with five other counties including Calusa, Madera, Marin, Merced and Monterey. As of Monday, San Diego had...
Innovation In the Midst of Coronavirus Pandemic
San Diego Dining Group is Turning its Restaurants into Community Kitchens San Diego, CA In a crisis, such as the one the world is facing, it is best to remain resilient and think outside the box. To offset the melee, the Coronavirus has created...
Now is the time for Businesses & Organizations to Pivot in Strategic Planning
Now is the time for Businesses & Organizations to Pivot in Strategic Planning Hiring a Credentialed Public Relations Expert is Key in Trying Times One word, a dash⸻followed by the very last teen in double digits has ruled the world for months....
Are restaurants benefiting from To-Go services? After covid affected restaurants across the country, owners began relying on delivery and pick-up orders as a main source of income. For many restaurants, food delivery apps introduced small...
Are these delivery systems really beneficial for the restaurants? Ubereats/doordash/grubhub?
Covid-19 delivery systems set up for the restaurants- is it really worth it for them? After the coronavirus pandemic shuttered dining rooms across the country, restaurant owners quickly began relying on delivery and pick-up orders as their primary...
Formula Marketing is a Top Digital Marketing Agency on Neilsberg!
Founded in 2019, Formula Marketing is a full-service branding, public relations, and digital communications agency with a niche in Food, Drink, Travel, Retreats & Wellness Brands as well as Hotels, Restaurants, Pubs & Bars. We are proud to announce...
Marketing during Covid-19 Times. Its a new era: How to impose your digital strategy to your audience
Marketing during Covid-19 Times Its a new era: How to impose your digital strategy to your audience The COVID-19 stay at home orders around the world are causing major economic impacts, but one key benefit that we have in modern society is the...
Influencer Marketing through social media. Macro versus Micro-Influencers
Influencer Marketing through social media. Macro versus Micro-Influencers Formula Marketing is a full service marketing agency in San Diego, California. As times are changing and the marketing trends are evolving, we have to take into...
Holiday Marketing for the Hospitality Industry in 2020
With Valentine’s Day right around the corner, let’s talk about making the most out of marketing for holidays in 2020 This Valentine’s Day, while you are looking for the perfect bouquet, at Formula Marketing we will be busy making the rest of the...
Why Formula?
For almost 20 years, Sara Arjmand worked in and managed numerous restaurants in the Gaslamp quarter and learned the ins and outs of the restaurant industry. After watching even the best of them fall due to poor marketing strategies and lack of...






































